In 2013, Forté Pharma Laboratoires took part in In Shape, a local health, beauty and fitness fair held annually at BIEL. Opting not to have a static presence there, they came to us to help set up and animate their stand.

We used our contacts in the wellness industry to hire the right team for the activation. A nutritionist helped visitors get a quick health assessment, offered them instantaneous tips based on the results, and explained the benefits of Forté Pharma’s products. And a team of personal trainers provided fitness tips, and challenged visitors with endurance exercises for the chance to win goody bags, including Forté Pharma supplements and promo items.

Visitors enjoyed the activities at the stand so much that they didn’t hesitate to tell their friends. Forté Pharma’s stand ended up being one of the fair’s busiest spots.